I have spent my entire career in consulting, where innovation and design is always a team effort.

I have made major contributions to all these portfolio programs. Please drop me a line to receive more detail on rolls, contributions, methods, and results.

Thank you.

AEBI | Terratrac Tractor

With Terratrac, Aebi pioneered the ‘steep slope’ tractors category decades ago and still dominates it today with only minor changes to my team’s design.

OBJECTIVE

Make advanced engineering relevant and approachable to the user.

STRATEGY

Lead with fine-tuned ergonomics and visual communication of advanced engineering.

INNOVATION

→ Cabin design and styling effectively support engineering needs while bringing a new visual narrative to the category
→ Introduction of user-centric, ergonomically correct user interface to minimize errors and reduce fatigue.

KEY RESPONSIBILITIES

Design/styling contribution
Ergonomic studies
Model making