AEBI | Terratrac Tractor
With Terratrac, Aebi pioneered the ‘steep slope’ tractors category decades ago and still dominates it today with only minor changes to my team’s design.
Make advanced engineering relevant and approachable to the user.
Lead with fine-tuned ergonomics and visual communication of advanced engineering.
→ Cabin design and styling effectively support engineering needs while bringing a new visual narrative to the category
→ Introduction of user-centric, ergonomically correct user interface to minimize errors and reduce fatigue.