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ALIGNED ENERGY | Visual Brand Language

  
This Visual Brand Language Guideline discusses the communication of core brand attributes through powerful sensory experiences. It empowers Aligned Energy to effectively differentiate its groundbreaking high-efficiency technology and build-to-scale product offering in a highly competitive market.

OBJECTIVE

Develop an innovative tool to help attract customers to a new class of high-efficiency co-location data centers.

STRATEGY

Guide architects and other stakeholders with a guideline on how to communicate key brand attributes through sensory experiences.

INNOVATION

Fine-tuned orchestration of sensory experiences to communicate trust-building facility and brand attributes.

KEY RESPONSIBILITIES

Innovation team leadership
Brand equity research & exploration
Imagery & materials exploration
Iterative innovation exercise leadership
Creation of implementation strategies
Storytelling script creation
Concept design & development
VBL guideline creation and documentation

DELIVERABLES

Visual Brand Language Guideline
→ introduction to use of sensory cues to tell a story
→ visual communication of core brand attributes
→ material & surface textures, colors, perception
→ spatial layouts, orientations, and proportions
→ conceptual design illustrations to guide desired visual cues and look & feel
→ visitor experience vision formulation for architects and contractors
→ design directives for fabricators
→ imagery collection
→ sales & marketing materials