I have spent my entire career in consulting, where innovation and design is always a team effort.

I have made major contributions to all these portfolio programs. Please drop me a line to receive more detail on rolls, contributions, methods, and results.

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ALIGNED ENERGY | Visual Brand Language

This Visual Brand Language Guideline discusses the communication of core brand attributes through powerful sensory experiences. It empowers Aligned Energy to effectively differentiate its groundbreaking high-efficiency technology and build-to-scale product offering in a highly competitive market.


Develop an innovative tool to help attract customers to a new class of high-efficiency co-location data centers.


Guide architects and other stakeholders with a guideline on how to communicate key brand attributes through sensory experiences.


Fine-tuned orchestration of sensory experiences to communicate trust-building facility and brand attributes.


Innovation team leadership
Brand equity research & exploration
Imagery & materials exploration
Iterative innovation exercise leadership
Creation of implementation strategies
Storytelling script creation
Concept design & development
VBL guideline creation and documentation


Visual Brand Language Guideline
→ introduction to use of sensory cues to tell a story
→ visual communication of core brand attributes
→ material & surface textures, colors, perception
→ spatial layouts, orientations, and proportions
→ conceptual design illustrations to guide desired visual cues and look & feel
→ visitor experience vision formulation for architects and contractors
→ design directives for fabricators
→ imagery collection
→ sales & marketing materials