BLACK & DECKER | Wet/Dry Vac
Originally designed for the Genie garage door opener brand, the success of this convenient and approachable wet/dry vac initiated the transition to the Black & Decker product portfolio.
Create a compact wet/dry vac to broaden Genie brand recognition within the automotive space.
User-centric design focuses on convenience and differentiated, yet approachable form language.
→ convenient in-handle hose storage
→ ‘flat’ design for space-saving storage
→ character-like form language to make an emotional connection on shelf
Innovation team contributions