I have spent my entire career in consulting, where innovation and design is always a team effort.

I have made major contributions to all these portfolio programs. Please drop me a line to receive more detail on rolls, contributions, methods, and results.

Thank you.

BLACK & DECKER | Wet/Dry Vac

      
Originally designed for the Genie garage door opener brand, the success of this convenient and approachable wet/dry vac initiated the transition to the Black & Decker product portfolio.

OBJECTIVE

Create a compact wet/dry vac to broaden Genie brand recognition within the automotive space.

STRATEGY

User-centric design focuses on convenience and differentiated, yet approachable form language.

INNOVATION

→ convenient in-handle hose storage
→ ‘flat’ design for space-saving storage
→ character-like form language to make an emotional connection on shelf

KEY RESPONSIBILITIES

Innovation team contributions
Design contributions
Model making