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Department Store | Revitalization

 A portfolio of forward-looking ideas focuses on empathy to create meaningful customer experiences in an effort to revitalize critical brick & mortar assets.

OBJECTIVE

Revitalize brick & mortar department store traffic.

STRATEGY

Reenvision the loyalty program to satisfy the expectations of new generations of digital experience shoppers.

INNOVATION

→ Shift mindset from “Department Store” to “Style Experience Space”
→ Making an emotional connection through ‘educated’ empathy to create real loyalty
→ Creation of a VIP lounge to surprise & delight with personalized destination experiences.
→ Embrace and utilize technology such as beacons, mobile, and social
 

KEY RESPONSIBILITIES

Insights research: customer, brand, market
Insights analysis and definition of fertile innovation platforms
Innovation and idea development
Idea portfolio creation