I have spent my entire career in consulting, where innovation and design is always a team effort.

I have made major contributions to all these portfolio programs. Please drop me a line to receive more detail on rolls, contributions, methods, and results.

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HOLIDAY RAMBLER | 42′ Recreational Vehicle

Industry-first innovations such as slide-out sections to transform the interior space revolutionized the RV market and initiated a lucrative sale of the brand from Harley-Davidson to Monaco Coach Corporation.

OBJECTIVE

Raise the Holiday Rambler brand valuation to enable a profitable sale of the brand to interested prospects.

STRATEGY

Differentiate through owner-centric innovation.

INNOVATION

→ Large, concealed slide-out sections, a category first, substantially increase the perception of available space.
→ Movable wall components assign valuable space to different sections of the RV depending on where activities take place.

KEY RESPONSIBILITIES

European RV trade research
On-road RV usability research
Iterative innovation effort contributions
Full-scale model construction
Scale-model fabrication support