HOLIDAY RAMBLER | 42′ Recreational Vehicle
Industry-first innovations such as slide-out sections to transform the interior space revolutionized the RV market and initiated a lucrative sale of the brand from Harley-Davidson to Monaco Coach Corporation.
Raise the Holiday Rambler brand valuation to enable a profitable sale of the brand to interested prospects.
Differentiate through owner-centric innovation.
→ Large, concealed slide-out sections, a category first, substantially increase the perception of available space.
→ Movable wall components assign valuable space to different sections of the RV depending on where activities take place.
European RV trade research
On-road RV usability research
Iterative innovation effort contributions
Full-scale model construction
Scale-model fabrication support