I have spent my entire career in consulting, where innovation and design is always a team effort.

I have made major contributions to all these portfolio programs. Please drop me a line to receive more detail on rolls, contributions, methods, and results.

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NEWELL | Label Maker Packaging

   
This re-envisioned international packaging for Newell’s Dymo brand was developed after extensive fabrication and retail research in the US, Mexico, and Europe.

OBJECTIVE

Cost-reduce by streamlining the large variety of international packaging while creating an engaging retail experience for the consumer.

STRATEGY

Systematic alignment of a broad spectrum of production an retail needs.

INNOVATION

→ Modular inserts to accommodate product differences while maintaining majority of packaging components
→ Simplified, cost-saving eCommerce packaging
→ Built-in windows showcase products
→ Clamshell packaging for consumables for improved retail robustness and environmental protection

KEY RESPONSIBILITIES

Leadership of international, cross-functional team
Project management and client liaison
International retail & consumer insights research and analysis
Innovation leadership
Design vision creation and strategy development
Technology research & implementation