NEWELL | Label Maker Packaging
This re-envisioned international packaging for Newell’s Dymo brand was developed after extensive fabrication and retail research in the US, Mexico, and Europe.
Cost-reduce by streamlining the large variety of international packaging while creating an engaging retail experience for the consumer.
Systematic alignment of a broad spectrum of production an retail needs.
→ Modular inserts to accommodate product differences while maintaining majority of packaging components
→ Simplified, cost-saving eCommerce packaging
→ Built-in windows showcase products
→ Clamshell packaging for consumables for improved retail robustness and environmental protection
Leadership of international, cross-functional team
Project management and client liaison
International retail & consumer insights research and analysis
Design vision creation and strategy development
Technology research & implementation