I have spent my entire career in consulting, where innovation and design is always a team effort.

I have made major contributions to all these portfolio programs. Please drop me a line to receive more detail on rolls, contributions, methods, and results.

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PRESTONE | Blink Car Maintenance Products

This range of interior car maintenance products helps keep the ‘parent car’ tidy by addressing real consumer needs with simple, ever-present products.

OBJECTIVE

Develop a line of innovative consumer products to drive automotive aisle retail traffic.

STRATEGY

Focus new product innovation on the under-served quick-clean category.

INNOVATION

→ Patented packaging functionality such as integrated clips to attach to seat-back pockets keep products top-of-mind.
→ Packaging with integrated bag hooks keeps trash bags easily accessible.
→ Convenient co-packaging of cleaning liquids and towelettes.

KEY RESPONSIBILITIES

Project management and client liaison
In-field user insights work
Product innovation & development
Packaging design & engineering leadership
Prototyping and consumer testing
Sourcing of off-shore component manufacturing and domestic fulfillment facilities