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SMARTSTR | OnePot Connected IoT Cooker

OnePot is an IoT-connected counter-top cooker. It is run by a step-by-step cooking app to empower digital native generations to have the authentic food creation experiences they desire.

OBJECTIVE

Exit the commodity small appliance space through product innovation.

STRATEGY

Make a product proposition relevant for digital native generations by enabling authentic food creation experiences through…
→ intimidation-free recipe exploration
time-saving convenience
simple and affordable tools

INNOVATION

Intimidation free recipe exploration
→ offers step-by-step cooking instructions
controls OnePot’s time & temperature settings
Time-saving convenience
cooking timers and autonomous cooking
app-enabled meal kit delivery
Accurate insights into consumer behavior & preferences
powerful cloud-based analytics
New era of customer relations
connect with consumer through direct WiFi-enabled dialogue

KEY RESPONSIBILITIES

Market/category research
Generational consumer need gap research
Technology research
Strategy development & formulation
Iterative innovation process
Product design & development
Iterative prototyping & testing
Brand & social media development

info

Client

Smartstr, Inc.