STOREBOUND | eSSe Vertical Grill
eSSe is a vertical searing appliance.
Gain a competitive edge in the small appliance sector.
Create first-mover advantage with an entirely new product platform.
→ focus on evolving consumer behavior & needs
→ tie into shifting kitchen & meal prep trends
→ make cooking experience simple & efficient
Taps into trends
→ retail and food service trend: grilled/charred flavors
→ sous-vide cooking
Transitions commercial equipment to home use
→ professional results – delivered with the convenience of a toaster
Brings the outdoors into the kitchen
→ grill-level searing on the kitchen counter
Addresses consumer needs
→ simple and efficient
Strategy development & formulation
Iterative innovation process
Product concept design & development