I have spent my entire career in consulting, where innovation and design is always a team effort.

I have made major contributions to all these portfolio programs. Please drop me a line to receive more detail on rolls, contributions, methods, and results.

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STOREBOUND | eSSe Vertical Grill

 
eSSe is a vertical searing appliance.

OBJECTIVE

Gain a competitive edge in the small appliance sector.

STRATEGY

Create first-mover advantage with an entirely new product platform.
focus on evolving consumer behavior & needs
tie into shifting kitchen & meal prep trends
make cooking experience simple & efficient

INNOVATION

Taps into trends
→ retail and food service trend: grilled/charred flavors
→ sous-vide cooking
Transitions commercial equipment to home use
→ professional results – delivered with the convenience of a toaster
Brings the outdoors into the kitchen
→ grill-level searing on the kitchen counter
Addresses consumer needs
→ simple and efficient

KEY RESPONSIBILITIES

Market/category research
Consumer research
Technology research
Strategy development & formulation
Iterative innovation process
Product concept design & development